#406 – Make science sexy again
Expørt: Jo Røslien
Creative Director and Co-founder
fra Science Addiction
Med lørner Silvija Seres
How do we help people understand how sexy science really is? And how do we increase the motivation to learn complex topics, such as science? In this episode of LØRN Silvija speaks to Creative Director and Co-founder of Science Addiction, Jo Røslien, about how he believes the future of education science should look like and how they try to create this at Science Addiction.
Noen kjappe med ekspørt Jo Røslien
Creative Director, Co-founder
4) Tagline for publication
5) SoMe tags
Podcast questions (we shall discuss these topics and your answers, approximately):
1) Who are you and how did you become interested in this technology?
Science Addiction makes science sexy. In order for people — for kids — to be interested in learning science, they must first be interested. The people behind Science Addictino have been making entertaining science TV shows for years. And we realized that much if it dribbled down into classrooms worldwide. So while we come from film and media and storytelling, we got interested in EdTech as a means to help teachers create engaging science and math classes using films. So Science Addiction is the EdTech version of the science film stuff we’ve made earler. High-end science communication matched to science and math curriculums.
2) What are you doing at work?
Currently we’re working on mapping existing high end science and math films to curriculums, and developing the tech architecture of the application, as well as writing classroom scripts for teachers on how to use these films to create engaging science classes. We’re also developing new film formats for covering more of the curriculums — and because we must be culturally updated.
3) What are the most important concepts in your technology (your sub-branch)?
4) Why is it exciting?
Science, tech and math is at the heart of the innovation and growth that runs through or societies. Unfortunately recruitment to science, tech and math is plummeting. It’s exiting to try help stop reverse that trend, and help provide the world with more tech nerds.
5) What do you think are the most interesting controversies?
Many people in the education space focus on classrooms. We don’t. We think that in order to make people learn we have to focus on inspiration and motivation. Which will lead to willingness to learn — wanting to learn. The most fun part of music classes when growing up was not listening to the music teacher playing some song on guitar, and blowing the flute: It was listening to cool artists, get exited, and _then_ dive into the music learning.
6) Your own favourite projects?
7) Your other favourite examples, internationally and nationally?
I think Dragonbox is awesome. They took maths and turned it into a game. A _proper_ game, that takes the game side of it seriously. It just happens to teach you math at the same time. Not the other way around.
8) How do you usually explain what you do, in simplest terms?
We make science and maths sexy. Using film.
We make science and math something you _want_ to learn, _want_ to know about, proud to be a part of.
9) What do we do particularly well in Norway of this? Or why Katapult?
Katapult is an impact accelerator. They help start-up businesses that want to do good in some way. This was a good match for us and what we believe in.
10) Recommended reading / viewing?
Watch more music videos. Artists are awesome at generating interest in their own project. If we want to recruit more young people into tech we have to acknowledge that we are up against artists, popstars and other celebrities for kids’ attention. So learn from the best, and buckle up.
11) A favourite quote?
“All models are wrong, but some are useful” by statistician George Box. Relating to the fact that what science does is making models about the world in order to understand the world. None of these models _are_ the real world, but some are so close to it that they are very useful for understanding the world — and by that allow for change.
12) Most important takeaway from our conversation?
You cannot force anyonen to learn. Force never motivated anyone. If you want to reach out to the young and don’t have cool content you have nothing. Content is king. The tech is to us more the means to an end. A way to reach out to kids, help teachers and parents, to help them find the good, high quality films you can be motivated by and learn from.
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