M0004 – Digital marketing and innovation with Maria Saaksjarvi

MASTERCLASS MED Silvija Seres OG

Maria Saaksjarvi

Associate Professor

- BI

Digital marketing and innovation

In this masterclass by #LORN, Silvija Seres talks to Maria Sääksjärvi, who is an expert in digital marketing and teaches this at the Norwegian School of business, BI.

M0004 – Digital marketing and innovation with Maria Saaksjarvi

MASTERCLASS MED Silvija Seres OG

Maria Saaksjarvi

Associate Professor

- BI

Digital marketing and innovation

In this masterclass by #LORN, Silvija Seres talks to Maria Sääksjärvi, who is an expert in digital marketing and teaches this at the Norwegian School of business, BI.

Del

4 x 30 min

Learning points

InterdisciplinarityCustom marketing Relevance Business of manipulation Experimentation
Methods Surveillance Strategies Assumed authenticity Comfort zone
Myths Numbers vs. money Tailoring content Ethical marketing
M0004a

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M0004b

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M0004c

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Masterclass #: M0004
Category: DIGITAL STRATEGY
Expert: Maria Saaksjarvi
Title: Associate Professor
Host: Silvija Seres
Language: EN
Organization: BI
Place: OSLO
Literature:

Bernard Marr - The Intelligence Revolution